Search Engine Optimisation Training Programme Overview

Search Engine Optimization DIY - Training Programme Outline

• Why you should subscribe to this programme
• Whose is it for
• Benefits
• Programme content

Why subscribe to our SEO Training Programme

This programme will train you to practically apply best practice skills in SEO to your own website and optimize it for those search terms you want to be found for. Once you have begun optimizing your site for the search engines using the techniques you learn with us you will soon start to see your website rising through the ranks. The traffic to your site will increase and, assuming you have well written, sales driven content, the increase in traffic should convert to customers. What you can guarantee is that your site will go up the rankings as a result of what you learn about search engine optimization with us. If not, we'll give you your money back! How's that for a guarantee!

Who is it for?

Anyone who owns or runs a small business and wants SEO training to improve their website rankings and boost their income. If your have access to your website and it's not performing as you'd like then this is definitely for you. Typically you are likely to be a small company with 1-5 employees who can't afford search engine optimisation but has a bit of time to do do it yourself on your site.

Benefits

This programme will help you to:

• Understand how visitors typically search for your website
• Develop your understanding of how Google sees your website pages
• Carry out simple modifications to your site to make it more friendly to search engines
• Maintain your SEO work after the coaching has ended

Programme

An overview of what SEO is and why it's important to you

• Understanding what the purpose of SEO is
• Stripping SEO down into it's parts
• Understanding SEO speak

Know what your Keywords are

• How to decide what a good keyword is
• Identifying your best keywords
• How to use keywords in a page

Make friends with the search engines

• How to ensure your pages aren't broken
• Inviting the search engines to come and visit you
• Telling the search engines what to look at and what not to look at
• Search engines don't like flashy, complicated stuff

Making pages people will land on

• SEOing individual pages, not sites
• Picking the right landing pages to work on first
• Learning from your competitors
• Getting the On-page optimization right for each landing page

Much good links means much good rankings

• The importance of link building explained
• Types of links and what makes good quality
• Where to get links from
• Natural link building versus link farms
• Managing and maintaining your links
• Tips for getting great links

Throughout the programme, you will be encouraged to review key learning points and develop actions that can be put into practice on your own website. They should also help you achieve the objectives you set for yourself.

The format of the programme

Our view, taking into account feedback, is that most of you are busy folks during the day and therefore would struggle to accommodate the coaching in amongst everything else you have to do. We therefore decided it made more sense to run the coaching sessions in the evenings. If there are exceptional circumstances for individuals that need the coaching to be during the day then let us know and we can figure out how to support you.

The sessions will be conducted via teleconference which allows everyone to hear and be heard. It will also allow us to show you our screen so you can so what we're working on, as we're working on it. This may require you to download a small software application to allow you to access the conference but we can explain this when you've signed up.

It makes sense that you practice all of what we teach you as we go through the programme and so we will be encouraging you to work on specific web pages from your site as we go through. This will also allow you to talk about any improvements with the rest of the group sharing your successes. We would also encourage you to keep in contact with each other to act as a learnign group, this will help you in between sessions and support you in your ongoing SEO management.